Content
Branding digital platform data driven decision support tool for urban planning decision making.
Overview
Urban Dashboard is a cloud-based decision support platform,
empowering teams to collaborate, analyze urban space,
and visualize urban planning projects in real time with data.
Strategy
I led a full brand strategy process that began with an in-depth client questionnaire.
Their responses provided valuable insights into their goals, audience, values, and vision.
From this information, I conducted market research, defined the brand’s positioning,
and shaped its voice and personality.
Using the insights gathered, I created a clear creative direction,
developed the storytelling foundation, and built a strategic framework that guides both
the visual identity and the overall brand experience.
Here are a few examples from the research:
I focused on the main part, an action that the architects do, mark the space they what get all the information. The mark led me to shape used with logo and take this and use it to extend the brand:
